PORTFOLIO | ama logo

Remember this color study? It’s just beginning to come into fruition, but it’s interesting to see when small studies like this find there way to larger-scale projects. This is a logo concept that I’ve developed for a project (currently in the works). This is just a small part of the larger project, but color can have such a huge impact on the way we perceive things. I see a primary color revival coming about. I think that it really represents the ‘going back to basics’ thought. When we start with the fundamentals, we can start on the right path towards anything we choose. This is a nice additive metaphor for natural healing products, something that takes it away from the hippy-dippy aesthetics that are used so often.

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